Dec 14, 2016
We all use smart phones, computers, tablets. Are they dumbing us down or smartening us up? That depends on how you use them. Listen to this episode with Nir Eyalon designing your behavior to suit your life. Nir helps tech companies design our behaviors. Lucky for us, this smart dude, author of best-seller Hooked, is in the game to help us be more conscious, smarter, happier, and healthier human beings.
I rap with Nir Eyal about Smarten Up Your Technology Habits
What you’ll get out of tuning in
-You’re already Rich! Sparkle in a second of silence
Nir Eyal is interested broadly in a field he calls “behavior
engineering”, a topic at the intersection of psychology,
technology, and business. Behavior engineering encompasses user
experience design, behavioral economics, and a dash of
He's a Lecturer in Marketing at the Stanford Graduate School of Business and since 2003 he's founded two technology companies. He's a contributing writer for TechCrunch, Forbes, Psychology Today, and a frequent speaker at industry conferences, universities, and Fortune 500 companies.
For most of his career he's worked in the video gaming and advertising industries where he learned, applied, and at times rejected, the techniques used to motivate and manipulate users. He writes to help companies create behaviors that benefit their users, while educating people on how to build healthful habits in their own lives.