Oct 14, 2019
You know the conversation is
going to be good when Cate sits down with Kate O’Donnell. In this
episode, Cate and Kate discuss the creative process, the editing
process, and the marketing process; what it’s like to produce
deeper works in the midst of day-to-day work; and why their first
books were so revolutionary.
What you’ll get out of tuning
- How to write an Ayurveda
- What are the biggest challenges
in writing a book
- Deep work +
Links Mentioned in Episode:
their first books were so revolutionary.
it’s like to produce deeper works in the midst of day-to-day
creative process, the editing process, and the marketing
publishers look for in prospective authors.
- 0:45-3:50 - Kate talks about
how people living in large cities often have trouble starting to
cook for themselves and how she decided what her cookbooks needed
to include in terms of Ayurveda. Cate explains how she never
intended to write a book but felt like the information in
was needed by the general
- 3:50-9:30 - Cate and Kate discuss why their first books
were so revolutionary.
- 9:30-16:15 - Producing deeper
work like books in the midst of day-to-day work.
- 16:15-21:20 - Cate and Kate
discuss the editing process in light of Ayurveda and yoga
- 25:50-27:55 - Cate and Kate
continue to discuss the editing process.
- 27:55-33:15 - Cate and Kate
discuss how the ego can get in the way of getting your ideas out
there and why the promotion and marketing of your product is just
as important as creating the product.
- 33:16-37:20 - Cate talks about
the identity evolution that goes along with releasing any major
work out into the world.
- 37:21-40:00 - Kate and Cate
discuss considerations in book publishing, including whether or not
you’ve already cultivated an audience and/or whether there’s an
audience out there that is already tuned in to what you have to
- 42:20-46:05 - The importance of
achieving “10,000 hours” or mastery of a subject before publishing
a work on that subject, AND how to know if you’re capable of
effectively relaying your information to others.
- 46:08-49:58 - Putting in the
time. Letting go of attachment to the outcome.
- 49:58-52:04 - Closing thoughts.
When Cate’s and Kate’s next books are coming out.
whole thing is in service of the reader. That’s something that
bothers me about people who don’t have the patience to edit their
work ‘cause they’re all about that creative energy, and it’s like
the glamorous and fun part. But if you don’t do nose-to-grindstone
and make the matter to the reader, then it’s just for you. It’s for
the writer.” --- Kate O’Donnell
run that risk in publishing something. You run the risk of putting
yourself out there and being wrong - having something set down in
stone and in that print, and then you might look back in five years
and be like, ‘Yeah, I don’t really think that’s right anymore.’”
--- Kate O’Donnell
never know if a book is awesome or not until it’s making sense to
readers.” --- Kate O’Donnell
is an author, lecturer, and senior yoga teacher. She is the author
of three Shambhala books, the forthcoming Everyday
Ayurveda Guide to Self-Care; The Everyday Ayurveda Cookbook, and Everyday
Ayurveda Cooking for a Calm, Clear Mind: 100 Sattvic Recipes. An
Ayurvedic Practitioner and Ashtanga yoga teacher, Kate is on
faculty for Kripalu School of Ayurveda and Boston Ayurveda School.
She travels to India annually for study and teaches
internationally. Connect with Kate on her website and facebook