Nov 27, 2017
On today’s show I talk to author
and meditation teacher Ntathu Allen. Ntathu originally trained as a probation
officer working in a demanding inner-city borough in South-East
London, supervising adult and young offenders in custody and in the
community. Yoga inspired her to make a big career shift.
Now, she has written
more than seven books that are for sale on Amazon.
One big reason I brought her on
the show is because I know many of you are wondering about
Kindle/Amazon, and I’ve also recently been offered a publishing
deal. So, there’s a lot going on in the publishing world! For many
of us who want to write from our souls, there can be the question
of how to use our writing and our creativity in a way that can
reach more people and that can also lead to our own personal
abundance. That’s where our Dharma and Dollars show heads
I rap with Ntathu Allen about:
- Transitioning into a Yoga
- How Ntathu published seven
books for Kindle… and what she’s choosing next for
- Hiring our kids to work in our
What you’ll get out of tuning in:
the benefits (and see Ntathu’s process as an example) of making a
- Understand the importance of marketing and why
outside help can be essential in navigating the publishing
why you should write your profit book before you write your passion
— Ntathu outlines her career path and explains how her Yoga
practice made her realize she was dissatisfied with what was going
on in her life. She reached a state in her life where she wanted to
follow the calling in her heart and take a leap of faith. Yoga
inspired her to spread her essence of peace to more people and
spurred her to make a career change.
— Ntathu explains the process of “going public” and uploading her
first book to Amazon. It was scary, and she struggled with
marketing, but interest in her material steadily grew. Getting
assistance with marketing and promotion via a publisher was an
important facet behind the attention her books have been getting.
It allowed her to get her work heard in an effortless way so she
could focus on writing.
– Ntathu shares her advice for people who have a manuscript waiting
to be published but are nervous about taking the next step toward
publishing. At first she was worried because there were already so
many Yoga books out there, but she realized there weren’t any Yoga
her. That realization
while she was becoming a Yoga writer helped her understand the
value in her perspective and voice.
— Find out how to get kids involved in your business and your
creative process. At almost any age, there’s something they can do
to help. One important thing to do is figure out ideas that we can
help them pursue, and then let them decide how they want to
— Cate discusses her experience with the publishing process and
provides tips on developing a leverageable business model with the
book as the product.
- “Follow your heart. I know it sounds
trite...But I really do believe in following your heart.” –Ntathu
- “There are two levels to writing.” –Ntathu
want people to be moved and inspired through my words.” –Ntathu
- “Usually the author is not the expert in the
independent publishing process.” –Cate Stillman
- “There are lots of books out there, but the
book by you isn’t out there.” –Ntathu Allen
- “Writing is the easy part.” –Ntathu
can write your passion book, or you can write your profit book.”
Ntathu Allen is a yoga and meditation teacher and author of more
than 7 books.
She inspires and supports busy women to experience more pleasure
and delight in
their lives. She offers simple yoga exercises & breathing
meditation techniques you can do at home or at work to help you
relax, reduce stress and find moments of calm in your busy day.