May 13, 2019
She Podcasts is hosting a
large-scale learning and networking event this year where women
podcasters can learn the core skills of podcasting from other women
podcasters. To fund the event, Jessica Kupferman launched a
Kickstarter campaign with a goal of raising $25,000. In 40 days,
they raised $50,000 without announcing a single speaker or sponsor.
In this interview, Cate picks Jessica’s brain about how to
effectively use crowdfunding and how to plan a large-scale
What you’ll get out of tuning in:
to use crowdfunding to do the things you want to do.
to choose the appropriate crowdfunding platform to launch your
to leverage your strengths and the strengths of people you know to
plan a large-scale event.
- Jessica tells us how She Podcasts raised
$50,000 in 40 days without announcing a single speaker or sponsor
for their live event.
- Jessica tells us how she’s designing the She
Podcasts event based on the experience she wants to have at live
learning and networking event.
picks Jessica’s brain about how to plan a huge live
Links Mentioned in Episode:
- 00:45 - Cate and Jessica talk
about how they met and how Jessica launched the She Podcasts event
- 11:13 - Jessica talks about how
she’s designing the She Podcasts event based on what she wanted for
and from events she has attended.
- 14:40 - Cate asks Jessica for
her tips on how to use Kickstarter to launch an event and how to
design a larger event.
- 28:08 - Cate and Jessica talk
about the value of having a partner or consultant to help plan a
large event and how to decide what to outsource and what to do
- 35:58 - Cate and Jessica
discuss the various platforms for fundraising, including
Kickstarter, GoFundMe, and Indiegogo.
of the things I feel like I’ve learned over the years, as I’m
becoming a little more savvy . . . , is I’ve stopped thinking that
some people have something I don’t have. Instead, it’s like ‘Who
knows how to do this? Who already knows how to do this?’ Because
chances are it has nothing to do with what I know or what I have or
don’t have. It just has to do with ‘Who already is pro at this?’”
--- Cate Stillman
- “I do
not want to have too many lessons learned. I really don’t. I want
to leverage someone else’s lessons learned.” --- Cate
much more interested in what we would do together than what I can
figure out alone.” --- Cate Stillman
- “Kickstarter, I’ve learned, is, I think, very
specific to funding a product or service that has never been
created before. . . . I only did Kickstarter because Podcast
Movement did Kickstarter. I don’t know that it was necessarily the
right vehicle.” --- Jessica Kupferman
Kupferman is the co-host and co-founder of the She
Podcasts brand, which currently supports over 12,000 female
podcasters and has a digital marketing reach of over 50,000 content
creators. She Podcasts LIVE, the live event created for the She
Podcasts community, was funded spring 2019 via Kickstarter for
double the goal and sold 200 tickets with 30 days.
Jessica specializes in marketing
and monetizing within the podcasting industry, and has been
featured in magazines and websites such as Entrepreneur, Forbes,
Business Insider, Social Media Examiner, and Yahoo Finance. She has
also been a featured guest on podcasts such as Entrepreneur On
Fire, Peter Shankman’s Faster Than Normal and the New Media Show.
She has has been honored to speak at The NAB Show, blogHer, Social
Media Marketing World, Podcast Movement, and many other blog and
podcasting conferences. Connect with Jessica on