Dec 3, 2018
Craig Dubitsky started his entrepreneurial career as an investor and was fortunate to be involved in the beginnings of both companies Method and eos. Today, he still looks back at the networking opportunities that he had and the steps that have brought him to his successes with gratitude. He began Hello with a great idea and a group of really motivated people that wanted to provide honest products for everyone. Now, their charcoal toothpaste in available in everyday retail stores including Walmart and Fred Meyer.
Craig credits these successes not only to a great product that is easy to sell, but also to the powerful team he has and the working environment they have created together. Hello ensures that all employees are not limited to one position, so that they have opportunities to contribute in all areas of the company.
With rapidly growing technology and chemistry, we are better able to make green and natural products available to wider audiences. The processes are getting cheaper and scientists are discovering ways to harness benefits from sources were weren’t capable of before. Hello is utilizing these new capabilities and a society of people who are interested in having better products surrounding them in their lives. This market environment has made it easier for Hello products to pave its way into the consumer environment than it would have been years ago.
People are finally demanding better stuff that is more affordable and accessible, and Hello has begun to make this dream into a reality.
Jello’s friendly founder, Craig, is obsessed with design, checked shirts, transformational brands, and making stuff that elevates the every day. If you’ve read something from us that made you smile, there’s a pretty good chance Craig wrote it. That last sentence wasn’t very funny, so maybe he didn’t write it. Craig started hello because he was tired of oral care brands that preyed on fear and shame, that were filled with unfriendly ingredients, that tasted yucky, and because he thought crinkly toothpaste tubes were fugly af.
The range recently received two of the most prestigious and highly recognized design awards in the world, the Good Design Award and the Red Dot Award, and achieved Leaping Bunny status, the highest certification of friendliness with respect to animal testing. In addition, hello was named to Inc. Magazine’s annual Most Audacious list as one of The 25 Companies That Are Changing the World.
He was an early investor and board member in Method, the co-founder and creative lead at eos, Dubitsky was named one of Brand Packaging Magazine’s 2014 Brand Innovators, and to The Internationalist 100 as one of Most Inspirational Marketers in the World. In January of 2015, Advertising Age named him to The Creativity 50, their annual list of the most influential and innovative creative thinkers.
Craig’s ongoing involvement with revolutionary consumer packaged goods spans category lines: strategizing with green home care brand Seventh Generation on innovation and design, serving as CMO of Popcorn, Indiana, one of the fastest growing salty snacks brands in the US, and advising OTC brand Help Remedies from his role on its Board of Directors.
He’s an Entrepreneur in Residence at Babson, and a founding advisory board member at the University of Rochester’s Ain Center for Entrepreneurship at the Simon School of Business. Skype him now, he’s psyched to say hello, and to show you one of his plaid shirts or play guitar for you (have your earplugs ready).